We created this mini-course to guide you on how to prepare a marketing funnel, a crucial tool for structuring and enhancing marketing efforts, especially for service-based businesses. By the end of this course, you will be equipped with the knowledge to implement AIDA effectively in your marketing strategies, enhancing your ability to engage and convert clients more effectively.
Understanding how to effectively guide potential clients through their purchasing journey is crucial for any business aiming to increase conversions and foster long-term relationships. This mini-course delves into the art and science of constructing targeted marketing funnels using the AIDA model—Attention, Interest, Decision, and Action.Â
AIDA is a proven framework that mirrors the natural progression of client engagement, from the first moment of awareness to the ultimate purchase decision. It serves as an excellent foundation for building marketing funnels because it aligns marketing strategies with the customer’s psychological journey, making it easier to craft messages and campaigns that resonate deeply at each stage.
We begin with a straightforward approach to designing a basic marketing funnel, ideal for those new to funnel marketing or businesses with a straightforward sales process. This initial phase will cover clear steps for selecting a product, highlighting its benefits, and designing impactful calls to action that capture Attention and stimulate Interest.
Building on this foundation, we then expand to a two-step funnel strategy. This advanced strategy introduces a secondary product or service, enhancing the initial offer and maximising the client’s engagement and value, leading them through the Decision and Action stages. These structured funnel setups are designed not only to help convert leads into clients but also to elevate their experience, encouraging repeat business and increasing overall client lifetime value.