In this lesson, we will delve into the concept of a two-step marketing funnel, which allows for enhanced client engagement through strategic cross-selling and upselling. This approach not only maximises the value of initial client interactions but also increases...
The key differences between a basic marketing funnel and a two-step marketing funnel mainly involve complexity, client engagement, and sales strategy: Basic Marketing Funnel A basic marketing funnel is straightforward and primarily focused on guiding a potential...
